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Entrepreneur Lesson Videos - Marketing Series

In this section, you will find videos from around the web that may be of interest to you when you are planning or marketing your business. We will continue to seek and bring you videos that will be of most help to you in marketing a business.

The left navigation bar will take you to other video series related to entrepreneurship. If you have any suggestions about what instructional videos to include in this section, please let us know. If you want to create your own video about starting a business, please let us know at  or submit the information in the box in the left navigation bar.

Entrepreneurial Marketing. Introduction To the "Quad Marketing Approach" is described in this video by the Kauffman Foundation. The marketing expert defines a marketing approach which involves refining your strategy as you go along.

Modern Marketing Strategy. This video, by the Kauffman Foundation, will help young entrepreneurs understand the most fundamental questions/issues their products will have to address for their customers.

Content and Objectives. This video, by the Kauffman Foundation, describes the importance of focusing on the client as opposed to just hyping your skills. The marketing expert focuses on having a dialog with your clients to know what is really important to them. Feedback is of utmost importance because it can help you refine your activities.

Marketing Mix. This video, by the Kauffman Foundation, discusses the various marketing activities the modern entrepreneur must perform such as: creating a clean/uncluttered website, key word development, search engine optimization, providing targeted relevant content, good appearance on different platforms such as iPads and iPhones, claiming your name in social media, etc.

Introduction To Entrepreneurship Video # 1. This is a good introduction to youth entrepreneurship. It was created by PBS and it has an inspiring speaker who, as you will see, captivates a young audience about the possibilities of starting and running a business. > See Video


Introduction To Entrepreneurship Video #2. This video, produced by the Stanford Business School, features several entrepreneurs and their motivations for starting their own businesses. It also highlights pitfalls young entrepreneurs should look out for. The entrepreneur you see on the screen shot, has a very interesting take on starting and running a business. He started a million dollar business at age 16. See his comments beginning at time 18:13 of the video. Please watch the entire video because I think it puts entrepreneurship in perspective.